Gen-Xers, Gen-Yers, Millenials, the MyPod generation -- the 20- and 30-somethings who cut their teeth on technology are using the Internet, cell phones, and instant messaging to communicate, learn and shop. Recent Student Monitor computer and Internet studies indicate that 88 percent of college students own their own computer; nine in ten students own a mobile phone, at least 54 percent make online purchases, and at least 43 percent conduct banking online. Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a March 28, 2007 audio conference, will describe the media preferences of these generations and their resulting impact on healthcare marketing, products and services.
(PRWeb March 06, 2007)
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